A spokesperson told this publication that myThreadneedle might become available to the firm’s “small pocket of direct clients”, but it does not mean that the company is pushing into the fund supermarket space.

“Threadneedle has no plans to launch a whole-of-market platform,” the spokesperson said. “This is a tool to support our existing direct clients in a manner that brings our client servicing in line with industry best practice.”

Threadneedle had €72 billion in assets under management at the end of September last year.